The Person Behind the Group

Elijah
Mwangi M

Founder & CEO — Ellines Group
"Kenyan and East African talent can build world-class products. Everything Ellines builds is a proof of that."
Elijah Mwangi M — Founder & CEO, Ellines Group
Elijah Mwangi M Founder, Ellines Group · Nyeri, Kenya
The Story

One idea. A group of businesses.

Starting with a conviction

Elijah started Ellines Group with a simple but powerful conviction: that Kenyan and East African talent is capable of building world-class products — not just for local consumption, but for global markets.

Rooted in Nyeri and Nairobi, Ellines was built to be the kind of company that proves that point through the quality of what it creates. Not just a mission statement — real businesses, real products, real value.

Why many businesses?

Elijah's vision was never limited to a single sector. He saw opportunities across technology, storytelling and the way people live at home. Each business in the Group was born from a genuine interest in solving a real problem or creating something that didn't exist yet.

Ellines Tech because businesses in East Africa needed better digital tools. Ellines Haven because original East African stories deserved a home. Ellines Rattan Furniture because great design and craft belong in every home.

The author behind Haven

Alongside building the Group, Elijah writes. Ellines Haven publishes his original novels and short stories — grounded in the textures of East African life: relationships, ambition, struggle, joy and the quiet drama of everyday people.

His books include Marriage Is a Scam, The Last Chapter, Pain, Chasing Her Ghosts & Supercars, 19 Days, Room for You and more — available at Ellines Haven.

Where it goes next

Ellines Group is designed to grow. Every new company that joins the portfolio is another proof of what is possible when talented people in East Africa build with purpose and ambition.

The three businesses today are just the beginning. New ventures, new products and new ideas are part of the plan — and Elijah is building them one deliberate step at a time.

What Drives Him

Values that built the Group.

Authenticity
Stories and products rooted in real East African experience — not imitations of somewhere else.
Craft
Whether it's code, cane or prose — Ellines finishes things well. Quality is not optional.
Ambition
Starting in Nyeri and Nairobi, thinking about 1.4 billion Africans and the world beyond.
Integrity
Fair prices, honest service, products that actually deliver on what they promise.

Want to work with Ellines Group?

Whether you're exploring a partnership, looking for tech services, discovering the books or furnishing a space — we'd love to connect.

Chat with Ellines